Growth Strategy
Growth priorities grounded in customer behaviour and regulated-market realities, from acquisition and activation through retention and cross-sell.
Independent Senior Advisor · Munich
Strategy for digital financial growth.
I help banks and fintechs turn growth ambitions into products, customer journeys and transformation plans that teams can execute.
Services
From strategy to measurable impact.
GTM, Brand & Positioning
Sharper positioning, proposition design and go-to-market choices that help the right product reach the right customer with clarity.
CRM & Lifecycle
Customer journeys, engagement and lifecycle thinking designed to improve activation, loyalty, retention and cross-sell.
Product, UX & Transformation
Connecting strategic direction with executable product priorities across digital journeys, app and web experiences, and complex transformation programs.
About
Practical expertise. Lasting impact.
I’m Cagla Dere, an independent senior advisor based in Munich. I work with banks and fintechs on digital growth, product direction and the decisions behind successful transformation.
My perspective comes from more than a decade inside digital banking, leading customer, product and delivery work in regulated financial institutions. I can support a focused challenge or work alongside a team through a broader transformation.
More about working togetherExperience
A track record across the financial ecosystem.
10+years in digital banking and financial services
Bankssenior advisory shaped by regulated-market realities
Fintechsgrowth, product, customer journey and GTM support
EuropeMunich-based and working across markets
Let’s build what’s next
Let’s start with the decision in front of you.
A short conversation is usually the best way to see whether I can add value.